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Learn about personal branding, men's fashion style tips and become a better you. 

The Golden Ratio.

Omar Khateeb

Style isn’t only about what you’re wearing. It’s about how you decide to think and live. It only makes sense to incorporate a mathematical principle that has been around since the beginning of time. This principle is known as the Golden Ratio.

The Golden Ratio is surprisingly not well adopted in fashion design, let alone in a man’s world. Fortunately, this is to your advantage. For millions of years the Golden Ratio has been the universe’s own private secret for beauty. It is the proportion that achieves balance, harmony, and beauty. In nature, we see it in cells to plants, and even the spiral forms of the galaxies. History has also used it to create masterpieces such as the Pyramids, the Mona Lisa, and the Eifel Tower. Proportion is the framework with which we build our outfits, consciously or not. And the relative proportion of color or design elements can make or break a look.


Dan Brown, author of the bestselling book ,The Da Vinci Code wrote, “When the ancients discovered Phi, they were certain they had stumbled across God’s building block for the world.” This universal “style guide” celebrated by artists, philosophers, scientists and mathematicians for millennia is really just a number: 1.6180339887, and is a part of your everyday life whether you realize it or not.


The Golden Ratio has applications in mathematics, architecture and art…and also fashion. The ancient Greeks claimed that a 1/3 to 2/3 ratio is the most aesthetically pleasing division of spaces. In fashion, this is often referred to as “the rule of thirds”.


Beauty in the human form is closely correlated to, if not defined by, the golden ratio.  It should be no surprise then that the perfect proportions for a man’s body would also be related to the Golden Ratio.

For any refined man, the Golden Ratio gives an inherent balance even in the most eccentric, asymmetrical constructions you can design for your outfit. This way of dividing anything is embedded into our minds because Golden Ratio appears in the growth of all organic things around us and within us.

Our next blog post will explain exactly how to do this as a man, and in doing so you can harness the power of science and the universe in your favor.

Take a deep breath, because you’re about to transform into something you never knew you could.